Generate ideas and architectural, landscape and urban design proposals, novel and imaginative, adapted to the requirements of a future user with high purchasing power. This solution must guarantee its total development, with the highest quality, taking into consideration the climatic and physical conditions of the environment, ensuring maximum harmony with the landscape, incorporating bioclimatic strategies that also ensure the comfort of living, also setting the guidelines for a modern, technological and innovative project.

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Market assessment for the proposed innovation.

The project is aimed at an age segment older than 39 years, but specifically two generations: Baby Boomers and Generation X


  • Baby boomers born between 1945 and 1965 still see the house as a family space and at the same time as an investment, so it is common for them to have several properties. One of the fundamental characteristics they are looking for is the wide spaces

  • Generation X (1965-1981) seeks to have a close contact with technology, comfort and sustainability. They no longer require spaces as large as the previous generation, but they usually have vacation and retirement homes


The current market trend dictates that new projects are required that have added value beyond the typical common areas and gyms that are commonly offered in projects. Three parameters were established that represent the real estate trend:


  • Passive house: also known as "passivehaus", it is an ecological construction designed to save energy consumption between 70% and 90%. For this, it is necessary to understand the environment in which it is built, the geographical orientation and the climatic conditions of the sector.

  • Smart home: A design that integrates advanced technologies that allow the user to automate tasks for greater comfort: energy saving, security, communications and comfort,

  • Sustainable architecture: in a way of conceiving architectural design in a sustainable way, seeking to optimize natural resources and building systems, in order to minimize the impact of architectural elements on the environment


01 /

Design determinants

· Ground:

  20 lots with areas of just over 10,000 m² and one of 20,000 m² implanted on a land of 246,829.33 m²

· Builded surface:

500 m² (10,000 m² lot) and 1000 m² (20,000 m² lot)

· Construction techniques: Free.

Materiality: Free

· Budget:    No budget

The project is planned as a rural residential complex made up of 20 lots with areas of little more than 10,000 m² and one of 20,000 m² implanted on a land of 246,829.33 m², which, according to the land use plan, have a maximum limit construction of 5% (500 m² and 1000 m²). Thanks to this restriction, the intervention generated in the landscape is on a smaller scale, so the project must seek to accentuate this relationship where nature prevails over the built space, a concept that it must be reflected on all scales.


The project currently has ecological roads and paths that ensure the connection of all the properties with the main access, however, it is necessary to propose new spaces that support the current infrastructure, providing the propitious scenarios for the recreation of the community.


Located in the rural area of ​​the Jerusalem village, La Calera municipality, Cundinamarca department, Colombia country, bordering the Chingaza National Natural Park, an area of ​​environmental protection, with endemic vegetation, such as arnicas, mosses, lichens and frailejones, generated sources of water for consumption in the city of Bogotá. With an altitude of 3,100 meters above sea level and an average temperature of 12 ° C, the house must respond comprehensively to the cold-paramo climate conditions through bioclimatic strategies

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terms and Conditions

The project to be developed and its results are NOT subject to intellectual property protection.

Any student of architecture or architect, regardless of their nationality, may participate in the Hacienda Jerusalem contest. Likewise, people from other disciplines such as engineers, sociologists, photographers, etc. may also participate. however, the presence of an architect in the team is necessary.

Teams may be made up of a maximum of four (4) members and a minimum of one (1). All team members must be of legal age (18 years or older) .In the event that a team or contestant wants to participate with more than one proposal, it will be necessary to register twice (or as many as proposals want to submit)


  • Topographic map

  • Current zoning plan

  • Photographic record

  • Videos